Effective Date: August 27, 2026
This Privacy Policy (this “Policy”) describes how Cathay General Bancorp (“Cathay,” “we,” “our,” or “us”) collects, uses, and discloses personal information that Cathay obtains through our website, www.cathaybank.com/cathay-general (the “Site”).
As used in this Policy, the term “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information does not include information that is publicly available, de-identified, aggregated, anonymized, or otherwise exempted by law.
We may collect personal information from a variety of sources, such as:
We may combine information we obtain from another party with information we already have, and we may combine information that we have collected offline with information we collect online.
The specific pieces of personal information that Cathay collects, uses, and discloses depends on your interactions with us. We collect the following categories of personal information:
In addition to the above categories, you may choose to provide us with additional pieces of personal information when you interact with us in other ways.
We may use each of the categories of personal information listed above for the following business purposes:
We may aggregate and/or de-identify personal information, as permitted by law, and use it for any purpose, including product and service development and improvement activities.
We may disclose certain categories of personal information listed above with the following categories of recipients for business purposes consistent with our purposes for collection outlined in this Policy:
Cathay may also disclose aggregate or de-identified data that is not personally identifiable to third parties for any purpose.
We and our vendors (including analytics providers) may use a variety of tracking technologies, including cookies, beacons, pixels, and APIs, that automatically or passively collect certain information whenever you visit or interact with the Site. Depending on your device and browser settings, these tracking technologies may collect information about you, your activities, and your device, including your IP address, device identifiers, user preferences, geolocation, the pages you click on, and the website you visited immediately beforehand.
We may use these technologies for various purposes, including to provide functionality, help us route traffic between servers, understand how the Site is performing and how visitors use the Site, improve features and content, and provide advertising. We may combine certain information collected through tracking technologies with other information we obtain about you, which may include information we obtain from our vendors. We or other parties may collect personal information about your online activities over time and across different devices and websites when you use the Site.
We may engage web analytics service providers, such as Google Analytics, to help us understand and analyze how visitors interact with our Site. We use such data to administer and improve the quality of our Site and serve ads on our behalf across the Internet. We have also implemented Google Analytics Advertising for features such as audience targeting, user segment analysis, device reporting, and display advertising. For more information on how Google Analytics uses data collected through the Site or to opt out, visit: policies.google.com/technologies/partner-sites. To opt out of Google Analytics cookies, visit: myadcenter.google.com or tools.google.com/dlpage/gaoptout.
Certain advertising tracking technology vendors may participate in the Digital Advertising Alliance (“DAA”) and its AdChoices opt-out program or the Network Advertising Initiative (“NAI”). For more information about opting out or to use the DAA opt-out tool visit youradchoices.com/control. For more information about opting out or to use the NAI opt-out tool, visit thenai.org/how-to-opt-out. Even if you are able to opt out of certain kinds of interest-based ads, you may continue to receive non-targeted ads.
You may set your browser to notify you of or decline the receipt of tracking technologies; however, limiting the ability of website technologies may limit your experience and, in some cases, the Site may not work. Your web browser may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services. Like many websites, our Site is not designed to respond to “Do Not Track” signals received from browsers.
We are not responsible for the effectiveness of, or compliance with, external-parties' opt-out options or programs or the accuracy of their statements regarding their programs.
We will store your personal information for no longer than is necessary for the performance of our obligations or to achieve the purposes for which the information was collected, or as may be permitted under applicable law. To determine the appropriate retention period, we will consider the amount, nature, and sensitivity of the information; the potential risk of harm from unauthorized use or disclosure of the information; the purposes for which we process the information and whether we can achieve those purposes through other means; and the applicable legal requirements.
We have put in place reasonable technical, information, organization, and administrative measures to safeguard personal information in order to protect personal information from unauthorized or unlawful access, processing, and use and against accidental loss, destruction, or damage.
While it is our practice to take reasonable steps to secure the Site, the confidentiality of information transmitted over the Internet cannot be guaranteed. We urge you to exercise caution when transmitting personal information over the Internet, especially personal information related to your financial information.
This Policy does not apply to external websites to which Cathay may link.
If you are a customer of a financial product or service offered by one of our service providers, that service provider should also have delivered to you a privacy notice that explains how they collect, use, and disclose information about you and offers you certain choices with respect to the use and sharing of your personal information.
Our Site is not intended for, not directed to, individuals under the age of thirteen (13). We do not knowingly collect personal information from children under the age of thirteen (13). If we become aware that we have received personal information from a person under the age of thirteen (13), we will delete the information in accordance with applicable law.
Account Information. You may update certain personal information by logging into your account and accessing the account settings feature.
Email Marketing. If you no longer want to receive our promotional email communications, you can unsubscribe by clicking on the “unsubscribe” link found in our commercial email messages. If you opt out of our promotional emails, we may still send you email messages related to your requests. Unsubscribing from our promotional emails will not affect the level or quality of service we provide to you.
We reserve the right to amend this Policy at any time. When we do revise this Policy, we will update the Effective Date at the top of this page so that you can tell if it has changed since your last visit. The Effective Date of this Policy is the date in which this Policy was last updated. Your continued use of our Site constitutes your acceptance of the terms of the Privacy Policy as amended or revised by us from the date this Policy was last updated, in accordance with applicable law.
If you have questions about your personal information or your rights under this Policy, please call us, email us or send a letter using the following contact information:
777 North Broadway 1-0-A
Los Angeles, CA 90012
Attention: Compliance Department
Phone number: 800-922-8429
Email: [email protected]
